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I can tell you in my experience many SEO agencies neglect writing meta descriptions for their clients, yet these little 160 character snippets are one of your best chances of attracting more traffic and more organic users on the search engines to click to your site. The bottom line is if you care about your business, you should spend the time to craft each and every word of them, because if you’re not writing great, compelling meta, you’re most like missing out on organic SERP clicks that can deliver quality leads and potential customers.
Writing optimized Meta titles and Meta description tags is the first and most important step towards making your website presence SEO friendly, improving traffic and increasing organic CTR (click through rates) on the SERPs (search engine result pages). Ironically though, it’s an optimization effort that many site owners and SEO agencies overlook or neglect, leading to lost traffic and even worse, lost leads and revenue. Not good. If you don’t take time to write these valuable, powerful little advertisements for your business, Google will simply pull the text of its choice from your page to serve as a meta description, often resulting in less than clickable results.